Free Online Course offered by Coursera: Introduction to Social Media Marketing

Coursera Platform is offering, in partnership with Pem, a free online course on the theme of Introduction to Social Media Marketing.

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

Course duration:

Approx. 15 hours to complete.

Course topics:

• The Social Media Landscape: This week you'll get an introduction to the Facebook Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.
• Social Media Platforms Overview: In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.
• Goals and Planning for Success: In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.
• Understand Your Audience: This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.
• Choose Your Social Media Channels: This week, we will wrap up the course with a focus on carefully selecting the appropriate social media platform based on your target audience and you’ll learn how to create and manage a social media policy.

Course objectives:

By the end of this course, you’ll be able to:

1. Understand the landscape of traditional, digital, and social media marketing
2. Understand how to become certified as a Digital Marketing Associate
3. Understand the major social media platforms, how they function, and what role they play in marketing
4. Create SMART goals and identify KPIs
5. Define your target audience and their customer journey
6. Choose the right social media platforms and learn how to create social media policies

Course costs:

Introduction to Social Media Marketing is part of the larger Facebook Social Media Marketing Professional Certificate. Your 7-day free trial includes:

• Unlimited access to all courses in the certificate including: Watching lectures, trying assignments, participating in discussion forums, and more.
• Canceling option at any time: No penalties - simply cancel before the trial ends if it's not right for you.
• $49 USD per month to continue learning after trial ends: Go as fast as you can - the faster you go, the more you save.
• Certificate when you complete, that you can share on your resume, LinkedIn, and CV.
• Learner who can’t afford to pay required fees is eligible to apply for financial aid, that allows him/her to get everything a fee-payer learner gets.

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