Free Online Course offered by Coursera and Meta: Fundamentals of Social Media Advertising

Coursera Platform is offering a free online course on Fundamentals of Social Media Advertising.

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.

Course duration:

Approx. 9 hours to complete.

Course requirements:

This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program.

Course topics:

1. Introduction to Social Media Advertising: In week 1, you will learn why and when you should invest in paid advertising as well as the five components that make up a paid social media ad.
2. Creating Effective Ads on Social Media: In week 2, you will learn how to create an effective social media ad both independently and with either an external or internal team.
3. Data, Privacy and Policies on Social Media: This week you will learn what data-based advertising is, common data formats, and how data is collected. You will also learn about user privacy, how it is protected, and rules advertisers must adhere to.
4. Getting Started with Advertising on Facebook and Instagram: This week you will learn how to build an ad campaign from your Facebook Business Page and how to create a campaign from your Instagram Business Account and in your Instagram Stories.
5. Create a Creative Brief for Your Social Media Ad: This week you will be applying all that you have learned in this course by writing a creative brief and producing an ad based on it.

Course objectives:

By the end of this course you will be able to:

• How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
• How to craft compelling and effective visuals and copy for social media ads
• Build an ad directly from your Facebook business page and your Instagram business account
• Write a creative brief and create a social media ad

Course costs:

Fundamentals of Social Media Advertising is part of the larger Meta Social Media Marketing Professional Certificate. Your 7-day free trial includes:

• Unlimited access to all courses in the Specialization including: Watching lectures, trying assignments, participating in discussion forums, and more.
• Canceling option at any time: No penalties - simply cancel before the trial ends if it's not right for you.
• $49 USD per month to continue learning after trial ends: Go as fast as you can - the faster you go, the more you save.
• Certificate when you complete, that you can share on your resume, LinkedIn, and CV.
• Learner who can’t afford to pay required fees is eligible to apply for financial aid, that allows him/her to get everything a fee-payer learner gets.

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