About the Course
Skillshare is offering a free online course on the basics of Copywriting. Whether you’re writing copy for your own business or as a freelance copywriter, you will learn during this course how to write a successful and influential copy to increase your bottom line. The course will focus on two key themes that the copywriter must take care of in order to succeed in his work: customer development and making copy fun and easy to read.
Course Syllabus:
- Customer Development.
- Have So Many “WOW" Moments by Listening to Your Target Audience.
- Watch Your Copy Coach: Run a Customer Interview Call.
- Practice Your Interviewing Skills with a Friend.
- Listen to Thousands of People from Your Target Audience Using The “Online Observer” Technique.
- Use the “Online Observer” technique to learn about a target audience.
- Choose an audience you want to learn more about & use the “Online Observer “technique.
- How to Take Your Copywriting Skills to a Higher Level.
- Everything You Need to Know About Customer Avatars.
- Create a Customer Avatar.
- Find Your Big Idea.
- Find the Feeling Your Reader Desires Most.
- Find the One Action You Want Your Reader to Take.
- Create a 1-Sentence Copywriting Cheat Code.
- Course Conclusion & Where to Go to Learn More.
Duration:
The course duration is about 2 hours, 18 lessons.
Learning Outcomes:
In this course you will learn about the following:
- How to create a Customer Avatar.
- How to come up with your Big Idea.
- How to become clear on the one feeling your reader desires most.
- How to become clear on the 1 action step you want your reader to take by the end of reading your copy.
About Skillshare:
Skillshare is an American online learning community for people who want to learn from educational videos. The courses, which are not accredited, are available through subscription. The majority of courses focus on interaction rather than lecturing, with the primary goal of learning by completing a project. The main course categories are creative arts, design, entrepreneurship, lifestyle, technology, and many more subtopics.
See more scholarships available on For9a
See more available competition and awards on For9a
See more available opportunities in Germany on For9a
Taught by
Skillshare is an American online learning community for people who want to learn from educational videos. The courses, which are not accredited, are available through subscription. The majority of courses focus on interaction rather than lecturing, with the primary goal of learning by completing a project. The main course categories are creative arts, design, entrepreneurship, lifestyle, technology, and many more subtopics.
Read more.