Online Course offered by Coursera on Hospitality & Healthcare Services Marketing

Coursera platform is offering an online course on International Hospitality & Healthcare Services Marketing, which is a part of International Marketing & Cross Industry Growth Specialization. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.

Course Duration:

Approximately 4 hours to complete, suggested: 3 weeks of study, 1-2 hours/week.

Course Modules:

• Week one: What is unique about managing a service business?
• Week two: How to successfully market a hospitality business?
• Week three: How to successfully market a healthcare business?

Course Outcomes:

People who have successfully completed this course will be able to:

1. Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions.
2. Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market.
3. Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience.
4. Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in own industry.

Course Costs:

As International Hospitality & Healthcare Services Marketing is part of the larger International Marketing & Cross Industry Growth Specialization. The option of 7-day free trial includes:

1. Unlimited access to this course all courses in the Specialization:
2. Learner can watch lectures, try assignments, participate in discussion forums, and more. This includes: Course Videos & Readings, Graded Assignments with Peer Feedback, Graded Quizzes with Feedback.
3. Cancel anytime:
4. No penalties will be on learners – simply they can cancel before the trial ends if it's not right for them.
5. $49 USD per month to continue learning after trial ends:
6. Learners can go as fast as they can - the faster they go, the more they save.
7. Certificate when they complete specialization:
8. As learners will get to have Certificates they can Share on their resumes, LinkedIns, and CVs.
9. And learners who can’t pay can get all that for free through applying for financial aid, as it’s available for this course.

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