Free Online Course by FutureLearn: Data Analytics for E-Commerce

Future Learn Platform is offering a free online course on the theme of “Data Analytics for E-Commerce”.

Whatever industry you work in, knowing how to harness data to generate insights and make decisions is a vital professional skill. In the online world of e-commerce, data analysis is still more essential than in many other industries.

On this six-week microcredential from Deakin University, you’ll gain a comprehensive introduction to data analytics and a toolkit of techniques for preparing, decoding, and visualising data. With this knowledge, you’ll be able to identify useful and actionable insights to drive your decision-making.

Through practical weekly activities, you’ll gain the skills you need to clean, prepare, and analyse data, while also exploring the context and ethics of data analysis. You’ll learn how to apply these skills using real data sets and use cases from the e-commerce industry.

Course duration:

6 weeks for 10 hours per week

Are you eligible for this microcredential?

You don’t need any prior experience or knowledge to join this microcredential. All you need is an internet connection and an interest in data analysis and e-commerce. Deakin University will provide access to all other software.

Is this microcredential right for you?

This microcredential is designed for anyone working in or hoping to apply for data-related roles in e-commerce.

The transferable skills you gain through the course will be applicable to any role or industry in which data is used to derive insights and drive decisions.

Key skills you will learn:

• Understand the types of data used
• Know how to interrogate or ask questions of data for insight
• Awareness of capability and functionality of key visualisation tools
• Understand business process and analysis
• Use tools for data analysis (Excel)
• Use tools for data visualisation (Tableau)
• Undertake project management
• Undertake data-driven decision-making
• Apply ethics of data

What you will achieve:

By the end of the microcredential, you’ll be able to...

1. Apply fundamental data analytics techniques for exploratory data analytics using spreadsheet and database tools.
2. Perform explanatory data analysis by preparing data, interpreting findings, and deriving insights to support data-driven decision-making.
3. Create actionable data-driven insights through visualisation and storytelling.
4. Evaluate organisational context and objectives, ethical and social considerations when applying data analysis.

Program Costs:

$1004.

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