Desall Competition with a Prize of €5.000 for Developing Toys Designs

Desall invite you to submit new ideas in a design contest, as Clementoni is looking for new ideas aimed at further developing and expanding the Soft Clemmy product range offer. Participants are invited to submit projects that highlight the defining characteristics of the range. Soft Clemmy consists of a range of products centred on blocks made of an innovative plastic material patented by Clementoni, which is 100% soft, hygienic, perfumed, washable, and which has been tested for safety in case of contact with the child’s mouth, and that can be thrown and stepped on without risk.

What we are looking for:

• The brief is available in the following languages: Italian and English
• Download the Material files
• Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives! 

1°: €5000: The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.

For the correct realisation of your proposals, please take into consideration the following guidelines:

• Product typology: you’re invited to design a toy kit composed of the Soft Clemmy blocks and a set of additional elements. These elements should increase the number of applications of the block and reinforce its distinctive characteristics. By virtue of the specific soft material that informs the block, in particular, the additional elements should thus offer an opportunity for developing new modalities of sensorial stimulation.
• Notes on product use: the toddler should be able to utilize the toy autonomously, without the help of an adult. It is desirable that the envisioned solution can accompany the toddler during their development, adapting to the various steps along their play journey.
• Style: your proposed kit should have a fun “look & feel”. Employed shapes and colours are up to your discretion, meaning that you can either find inspiration from the toy kits that are currently on the market, or suggest a totally new aesthetic approach.
• Target: The Soft Clemmy range caters to toddlers who are 6 to 36 month.
• Materials: materials of the proposed toy kits should be in line with those utilized for the product range (mainly rubber and plastic), and should not include electronic components.
• Production technology and limitations: any elements designed for injection moulding with the same material of the Soft Clemmy blocks, should be thick enough to avoid being damaged easily (2,5 mm for the blocks, 2 mm for other elements made of the same material).
• Size: you can find 3D files for the blocks and other existing elements, as well as some example images, in the Material Files downloadable from the contest page.
• Logo: you’re invited to place the Clementoni/Soft Clemmy logo onto the designed product. You can find the logo and other graphic materials in the Material Files downloadable from the contest page.

Evaluation Criteria:

in the evaluation of your submissions the Sponsor will take into account the following criteria:

• Playability 5/5
• Aesthetic 5/5
• Innovation 4/5
• Technical feasibility 3/5
• Consistency with the brand 3/5

Eligibility Criteria:

• Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older.
• Participants can submit one or more projects, but only the projects published on the www.desall.com website, via the upload page related to this contest will be accepted.

Desall required files:

upload all images in order to present your projects in the best possible way. The images in the gallery (maximum 5) must have a proportion of 4:3. Allowed file formats: .jpg, .gif o .png; colours: RGB; max file size: 1MB. We suggest uploading a 3D file to ensure optimal legibility of the submitted project (IGS/STP format).

About Desall:

Desall is an open innovation and crowdsourcing platform that, through design contests, connects companies and private clients with a worldwide community of creative talents.

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