Desall HORECA Design Competition with a Prize of €7.000

Lavazza and Desall invite you to design contest for two new collections of service products pertaining to the coffee experience “away from home” (cafès, restaurants, hotels and offices).

Lavazza is looking for two new collections of products destined to the HORECA channel (bars, restaurants, hotels) and which are specifically aimed at supporting activities performed in coffee preparation, administration and consumption areas, such as worktops, counters, and tables (Food Service Hotspots). Sugar packet holders, napkin holders, trays, menu holders and the like are examples of what designers are specifically requested to design.

€7000: The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.

• The brief is available in the following languages: Italian English
• Download the Material files
• Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!

Contest Guidelines:

General functions and features of the new products:

• Functionality and aesthetic: The collections should be functional, simplifying actions that are commonly associated with each product. Furthermore, in light of their intended use, products should be easy to clean.
• Designing a composition of products: Each collection product should be designed so as to be functional both as stand-alone and in association with other products from the collection.
• Space-saving and multi-functional solutions: The new collections are likely to be positioned in small spaces. Thus, designers are expected to come up with space-saving solutions, for example, by means of stackability and multi-functionality features, that reduce the area occupied by individual products and compositions of products alike.
• Professional look: Products should have a professional look as they are meant for expert clients and professionals of the foodservice industry.
• Circular economy: Collections should incorporate concepts of circular economy, a production and consumption model that pays great attention to reducing the waste of natural resources.
• Customizable parts: For certain products, and keeping in mind how each product is supposed to be used, designers should include customizable sections that professionals from the foodservice sector could utilize for communication purposes – think table numbers, menus, QR codes, promotions etc.
• Branding: All products should have one or more elements/details that are easily customizable at industrial level based on the sub-brand they will be used for (see Product typology section). It should be possible, for example, to substitute/add an element with a particular shape and/or colour without completely altering the overall aesthetic of a product.
• Nice-to-have: innovative solutions: In addition to the proposed collections, it is possible to submit an “out of the box” version of one or more collection elements with additional and innovative functionalities, for instance, by adding accessories, digital elements etc.
• For further design requirements check contest page here.

Evaluation Criteria:

in the evaluation of your submissions the Sponsor will take into account the following criteria:

• Functionality 5/5
• Aesthetics 5/5
• Sustainability 4/5
• Technical feasibility 4/5
• Compliance with brand 3/5

Eligibility Criteria:

• Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older.
• Participants can submit one or more projects, but only the projects published on the www.desall.com website, via the upload page related to this contest will be accepted.

Desall required files:

• Minimum 1 image, up to 5.
• Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
• allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.

About Desall:

Desall is an open innovation and crowdsourcing platform that, through design contests, connects companies and private clients with a worldwide community of creative talents.

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