Desall Smart Coffee Corner Design Competition with Prize Pool of €17.000

Lavazza and Desall invite you to design contest for a modular furniture system functioning as a coffee break bar area, and which is adaptable to different types of environments and contexts of use.

The strategic objective of the system is twofold: a) to enhance the user experience of coffee preparation and consumption within social contexts, be them private or public, and b) to spur users’ engagement with Lavazza coffee products within those contexts.

What we are looking for:

The brief is available in the following languages:

English

Italian

Download the Material files.

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• 1°: €10.000
• 2°: €4000
• 3°: €4000

The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.

For the correct realisation of your proposals, please take into consideration the following guidelines:

Product Typology: The system should be composed of 1) a number of main modules, each with different customization options both in terms of components and functionalities, and 2) a number of additional, customizable modules that can be positioned next to the main modules. The system should come in two sizes: small and medium, differing from each other in terms of components and features. Module size, configuration of additional modules, presence (or lack thereof) as well as positioning of components on the module itself should vary to adapt to any contexts of use.

Characteristics: The system should be:

• 1Customizable - colours and materials can be changed easily; functional components and accessories can be added as needed.
• Modular - modules can be seamlessly combined giving the impression of a single product.
• Ergonomic - the ergonomics of the system should enhance the user experience
• Lightweight - the system should be easy to carry, move around and assemble in only a few steps.
• Environmentally sustainable - the system should feature a range of natural, recycled, and environmentally sustainable materials.
• Economically viable - customers purchasing the system should be able to afford it.
• Easy to clean - the system should have easy-to-clean surfaces, preferably without fissures and other elements that facilitate the accumulation of dirt.
• Equipped with electrical and water connections - the system should allow for the connection of utilities (electricity, water networks…) required to perform its functions.

Target cost: The small modules should have a production cost of approximately €300 for a basic version (tabletop surface + storage compartment + recycle compartment).

The medium modules should have a production cost of approximately €700 for a basic version (tabletop surface + storage compartment + recycle compartment + technical compartment).

Evaluation Criteria:

in the evaluation of your submissions the Sponsor will take into account the following criteria:

• Functionality 5/5
• Aesthetic 5/5
• Technical feasibility 4/5
• Sustainability 4/5
• Consistency with the brand 3/5

Eligibility Criteria:

Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older.

Participants can submit one or more projects, but only the projects published on the www.desall.com website, via the upload page related to this contest will be accepted.

Desall required files:

Minimum 1 image, up to 5.

Recommended dimensions: 960 x 720px (player size); allowed format: .jpg , .gif , .png; color mode: RGB;

allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.

About Desall:

Desall is an open innovation and crowdsourcing platform that, through design contests, connects companies and private clients with a worldwide community of creative talents.

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