Desall Textile R&D Naming Competition with a Prize of €1500

Desall invite you to submit new ideas in a naming contest, as Textile Company Network is seeking proposals for a new name and payoff that convey the concepts of internationality, innovation and knowledge-sharing and which will be utilized by a network of Italian textile companies.

Textile Company Network is looking for a new name and payoff to represent an industrial project of research and development in the textile sector based on the principle of shared innovation amongst the companies forming the product chain.

The Sponsor is constituted by a network of companies from the most active textile districts of Italy.

What we are looking for:

The brief is available in the following languages:

Italian

English

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1°: €1500: The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.

For the correct realisation of your proposals, please take into consideration the following guidelines:

General guidelines: Proposals should:

• be written in English. The name should be easy to pronounce and understandable on a global level;
• have a professional, innovative and internationally-oriented tone;
• be easy to remember and easy to communicate;
• not include names of words that are complicated or difficult to understand;
• be composed of up to 8 characters (maximum);
• include 2 to 4 words for the payoff, with the aim of conveying the message in a clear, concise and easily memorizable manner;
• include a payoff that complements and reinforces the meaning of the name.

Concepts and values to convey

• References to the textile industry.
• The constant devotion of the network to research, development and innovation.
• Collaboration and information sharing among companies.
• The importance of industry-specific training.

Target

• The network will interact with firms from the private sector, schools and universities, research and development centres, professional practices, and freelancers.

Examples

Listed below are examples of similar existing networks and hubs:

• Kilometro Rosso
• Como Next
• Ceti
• Eurecat

Intellectual property verification/check

• Participants are invited to verify that the proposed name is not already listed in the WIPO database (World Intellectual Property Organization) for the following Nice classes: 9,22,23,24,25,27,28,40,41,42.
• To perform the check, visit the WIPO database and insert the chosen name in the “Text” field making sure the second-last entry (Nice Cl) in the table resulting from the search doesn’t include the above-mentioned classes.

Evaluation Criteria:

in the evaluation of your submissions the Sponsor will take into account the following criteria:

• Consistency with the concepts and values to convey 5/5
• Multicultural and multilingual understandability 5/5
• Multicultural and multilingual pronounceability 5/5
• Innovation 4/5
• Versatility/universality 4/5

Eligibility Criteria:

• Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older.
• Participants can submit one or more projects, but only the projects published on the www.desall.com website, via the upload page related to this contest will be accepted.

Deliverables:

Submit your proposal via the dedicated function on the “upload” section of the contest page.

About Desall:

Desall is an open innovation and crowdsourcing platform that, through design contests, connects companies and private clients with a worldwide community of creative talents.

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