Desall’s Surprise Effect Toy Design Competition with a Prize of €7.000

Sbabam and Desall invite you to design contest, to make a new toy aimed at generating a surprise effect thanks to transformation features or other special characteristics of the product.

What we are looking for:

The brief is available in the following languages:

English

Italian

1. €5000: The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.
2. Extra Award (option right fee) €2000.

For the correct realisation of your proposals, please take into consideration the following guidelines:

1. Product typology: you are invited to design a new toy with a surprise effect. There are no particular constraints relating to the type of toy requested. The product can be a single toy, a system made up of several elements, a group of collectibles, a malleable material, etc. The product packaging may be an element involved in the creation of the surprise effect and can be an integral part of the toy. Reference products check here.
2. Style: The product should feature excellent aesthetics that is suitable for the toy sector. The toy may be associated with third-party brand licenses. For some examples and color indications, see the Reference products paragraph.
3. Dimensions: The toy will be sold on newsstands, which means that the product should be small in size at the time of purchase. For some examples, see the Reference products paragraph.
4. Materials: Traditional materials are allowed: plastics, polymers (slime, sand), fabrics (stuffed animals), paper, etc... and possibly new materials, or new applications of materials used in other sectors that may be consistent with requirements of transformability, dynamism and interaction. Materials unsuitable for industrial production and the toy sector are not allowed. The use of electronic parts is allowed but they must be very small and support simple interactions.
5. Production cost: You are invited to propose toys with the lowest possible production cost.
6. Target user: The toy caters to boys and girls from 2 to 12 years old. The single toy will not have to cover the entire range but can be positioned at your choice within this target.
7. Context of use: The new toy may be utilized indoor and outdoor (toys designed for the summer period are also included).

Evaluation Criteria:

in the evaluation of your submissions the Sponsor will take into account the following criteria:

1. Innovation 5/5
2. Technical feasibility 5/5
3. Aesthetics 4/5
4. Usability 4/5
5. Economic sustainability 3/5

Eligibility Criteria:

1. Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older.
2. Participants can submit one or more projects, but only the projects published on the www.desall.com website, via the upload page related to this contest will be accepted.

Desall required files:

Upload detailed descriptions and a series of images to best present your projects. The images visible in the gallery (maximum 5) must have an aspect ratio of 4:3; accepted file formats: .jpg, .gif or .png; color mode: RGB; maximum single file size: 1MB. During the upload phase of the project, you are invited to upload a .zip archive containing the 3D files and high-resolution images of the proposals via the dedicated field. Maximum size of the .zip file: 100MB

About Desall:

Desall is an open innovation and crowdsourcing platform that, through design contests, connects companies and private clients with a worldwide community of creative talents.

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