Free Online Course: How to enhance and protect your online campaign

Google is offering a free online course: How to enhance and protect your online campaign. Through this course, you will learn how to make the most out of your digital presence to reach your audience with the right message, whilst protecting your online campaign from common cyber attacks or keeping its information safe.

Skills you'll learn:

• In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.
• Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.
• In this introduction to Analytics, we'll show you how to collect and analyse user data and turn it into actionable insights.
• Learn the differences between mobile sites and apps and develop the most effective mobile SEO and advertising strategies.
• Find out how to identify the right social network sites, create great content users will love and measure your success.
• Discover how to integrate video into an online strategy, create video ads on a budget and make sure they're seen by the right people.
• Find out how online security measures can help your business, employees and customers stay safer online.
• Learn how to grow brand awareness and get more conversions by creating and distributing high-value content to potential customers.
• Develop the ability to create clever and unique ideas or strategies for solving problems or promoting a business.

About Google:

Google is an American multinational technology company specializing in Internet-related services and products that include online advertising technologies, search, cloud computing, and software.

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