Free Online Course from Edx: Innovation and Technology Management in Tourism and Hospitality

edX platform is offering a free online course about innovation and technology management in tourism and hospitality. You will learn about the roles of ICT infrastructures and tools in shaping the business environment, business models, marketing practices, revenue strategies, and customer services. You will also discuss the dynamics that are generated in the development of ICTs and their impact on hospitality and tourism organizations.

Duration:

The course lasts 8 weeks, 6 - 8 hours per week.

Syllabus:

• Week 1: An Introduction to IT in Hospitality & Tourism Industry

Develop a holistic view of the impact of ICT in the hospitality and tourism industry.

• Week 2: Information Technology Adoption and Dynamic Impact on Hospitality & Tourism Organizations

Introduce the theoretical perspectives on technology adoption and innovation diffusion.

• Week 3: Value Creation Through IT and Innovation

Discuss the IT-based value creation in hospitality and tourism organizations.

• Week 4: Innovation Strategy Through Mobile Technology and social media in Hospitality & Tourism Industry

Illustrate the principles and concepts in embracing mobile technology and social media in the context of innovation adoption and application.

• Week 5: Digital Marketing in Tourism & Hospitality

Understand the concept of Marketing in the digital economy and why digital marketing is becoming so different from traditional marketing.

• Week 6: Business Analytics for Data-based Decision Making in Hospitality and Tourism Organizations

Introduce the concept of data-based decision-making and the principles and tools for business analytics.

• Week 7: Designing Storytelling Online Campaigns for Brand Co-Creation and Co-Promotion

Discuss the experience design and market segmentation through storytelling online campaigns case studies and introduce the story design elements.

• Week 8: Digital Transformation in Tourism & Hospitality Organizations

Introduce digital transformation in tourism and hospitality organizations.

Learning Outcome:

Students will learn the following:

• Develop a holistic view of the various knowledge and theories of ICT and innovation management applicable to the hospitality and tourism industry.
• Appraise, analyze and evaluate the general impact and applications of ICTs on various sectors in the hospitality and tourism industry.
• Critically assess the relationship between the hospitality and tourism industry and its technological macro-environment.
• Identify and provide leadership at work in relation to information, technology, and innovation management.
• Evaluate and implement appropriate ICT and innovation management theories to support hospitality and tourism organizations in enhancing their business.
• Communicate and react proactively to industry stakeholders including staff, travelers, government, and commercial organizations in the area of ICTs and innovation.
• Understand the application of big data analytics for better decision-making in the context of the hospitality and tourism industry.

Course Fees:

There are no fees for enrolling or studying the course, but there is a choice for the student to seek a verified certificate of completion of the course for £142, which is characterized by:

• Receive an instructor-signed certificate with the institution's logo to verify your achievement and increase your job prospects.
• Add the certificate to your CV or resume, or post it directly on LinkedIn.
• Give yourself an additional incentive to complete the course.
• EdX, a non-profit, relies on verified certificates to help fund free education for everyone globally.

About EdX:

EdX is an online learning destination and a massive open online course provider, it is founded by Harvard University and the Massachusetts Institute of Technology (MIT) in 2026. edX offers high-quality courses from the world’s best universities and institutions to learners everywhere. It is open to students from around the world, who are interested in different fields like computer science, languages, engineering, psychology, writing, electronics, biology, or marketing. With more than 130 global partners, edX counts the world’s leading universities, nonprofits, and institutions as their partners to provide the best online courses on the Web.

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