Desall’s Next Generation Ironing Board Challenge with Prize Pool of €6.000

Vileda and Desall invite you to design contest, as they urge you to submit concept solutions for a new ironing board with innovative and recognizable features from an aesthetic and functional point of view.

Vileda is looking for an innovative ironing board concept dedicated to the mass market (non-professional users) characterized by an added value/premium positioning and an ability to emerge and immediately differentiate itself from competitors. You’re invited to develop a solution with:

1. a modern and distinctive design, without compromising on the user experience;
2. new alternative features that will be particularly appreciated by consumers and which will make it a superior product when compared to current market standards (for ironing boards paired with both iron and iron with boiler);
3. optimized ergonomics to make the ironing process easy and simple;

What we are looking for:

The brief is available in the following languages:

• English
• Italian
• Download the Material files

• 1°: €4.000. The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.
• Extra Award (option right fee): €2000

For the correct realisation of your proposals, please take into consideration the following guidelines:

• Product typology: You are invited to design an innovative ironing board to be utilized for ironing clothes and linen exclusively with an iron or steam generator iron (these are the standard ironing methods on the market). The ironing board must be:

1. designed to reduce ironing time;
2. intuitive and easy to use;
3. safe;
4. solid/robust;
5. easy to store away (compact or resealable, featuring a space-saving mode);
6. adjustable in height.

• The following will NOT be accepted: solutions for electric ironing boards (heated/ventilated or with integrated boiler), solutions that contain electronics in general).
• The product will be distributed through standard channels such as GDO/DIY/Electro but also through e-commerce. For traditional off-line channels, the product must be convincing and distinctive for the consumer starting right from the packaging (self-explaining; there will be no advertising campaign to support the sale of the product). In addition, the product, in its packaged form, must be compact to facilitate distribution.

 Evaluation Criteria:

in the evaluation of your submissions the Sponsor will take into account the following criteria:

1. Functionality/Usability/Ergonomics 5/5
2. Aesthetics 5/5
3. Innovation 4/5
4. Technical feasibility 4/5
5. Economic sustainability 4/5

Eligibility Criteria:

1. Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older.
2. Participants can submit one or more projects, but only the projects published on the www.desall.com website, via the upload page related to this contest will be accepted.

Desall required files:

• Minimum 1 image, up to 5.
• Recommended dimensions: 960 x 720px (player size); allowed format: .jpg , .gif , .png; color mode: RGB;
• allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.
• Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

About Desall:

Desall is an open innovation and crowdsourcing platform that, through design contests, connects companies and private clients with a worldwide community of creative talents.

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